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如果你想创办一家初创公司,不要学"创业"。学如何创造东西。初创公司的难点不在于"创业",而在于产品。

如果你想创办一家初创公司,不要学习"创业"本身。真正关键的是学会如何创造东西。创业的难点从来不是"创业"这个词,而是产品——知道该做什么,并且有能力把它做出来。

背景速读

Paul Graham(保罗·格雷厄姆)是硅谷知名程序员、作家和创业孵化器 Y Combinator(YC)的联合创始人。YC 是 2005 年创立的天使投资机构,通过批量投资和小额资助培养早期科技公司,Airbnb、Dropbox、Stripe 等都出自其体系。Graham 在创业圈影响力极大,他的短文常被视为硅谷创业文化的核心文本。这篇推文(来自 2012 年)浓缩了他一贯的观点:创业最难的环节是做出用户真正需要的产品,而不是学那些浮泛的“创业方法论”。这条思路直接影响了后来“精益创业”“做用户真正想要的东西”等硅谷信条。

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