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互联网的“好市多”理论

本文以上世纪50年代索尔·普莱斯在圣地亚哥创办的折扣连锁店FedMart为引子，提出“互联网的好市多理论”。FedMart只卖大罐WD-40，拒绝小罐需求，创始人称之为“明智地放弃销售”。文章借此探讨互联网平台如何通过主动放弃部分用户或功能，实现更高效的商业模式和更清晰的价值定位。

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互联网的“好市多”理论

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