不断扩大的蛋糕（以及清理账单）
本文探讨了经济增长带来的收益分配问题，指出虽然整体财富在增长（"不断扩大的蛋糕"），但随之而来的社会和环境成本（"清理账单"）往往由弱势群体承担，揭示了繁荣背后的不平等问题。
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The article discusses how entrepreneurs can identify and build for emerging markets that don't yet exist, using analogies like pizzas and CSVs to illustrate market creation strategies. It explores the concept of anticipating future needs and creating products for markets before they fully materialize.